Topsoe had partnered with Honeywell UOP to bring the company’s sophisticated Connected Plant technology to Topsoe-designed ammonia and other plants. The company asked Swerve to develop a name for the new technology, along with an introductory film concept and a launch campaign.
Through a serious of working group sessions, Swerve developed a name, a customer value proposition/tagline, a communication platform and marketing collateral for the new offering. A first challenge involved recasting a technology into a Topsoe service. A secondary aim was to position “ClearView™” right at the top of the company’s services portfolio, which we were also helping to define.
Naming process, value proposition/tagline development, messaging hierarchy, communication platform, film concept and script, brochure, website copy and other collateral.
Today, ClearView™ has been rolled out as an offering for Topsoe’s ammonia, hydrogen, methanol and WSA plants.
“ This was an interesting project in that we weren’t just promoting our own plant designs or catalysts, but a partnership with Honeywell. Swerve handled this complex assignment on time, on budget and with great results.
— Esben Rosengård, Xxxxx, Haldor Topsoe
Call 2172 0027 or email Tony to discuss what we can do for your business